Howlett Marketing Communications
hmc-contact.jpg

Philosophy

Thoughts
and works

Working with Volvo

I've been privileged to work with Volvo Construction Equipment for over twenty years. I started out working with the GB dealership on advertising, exhibition design and sales brochures, but as time has passed I now work mainly with Sales Region EMEA in Eskilstuna and Global in Brussels.  The majority of the work I'm asked to get involved in tends to be internal communications, which is often confidential, for obvious reasons. 

I have been involved in everything from defining and developing regional brand identity guidelines to preparing quarterly email newsletters within a tight deadline. Copywriting and editing is an important part of the service I offer, as English is the global language used by Volvo. This means writing in an English that can be easily understood by anybody with English as a second (third or fourth) language that still has a level of sophistication that native English speakers expect.

Photographic retouching is equally important, as many of the images that we use have been shot under some fairly extreme conditions, not always with ideal lighting – as you can imagine. 

Although I do travel to meetings and assignments, most of the work is done over the internet these days – it has revolutionised my working practices. Now I am able to sit at my desk in Ely while I have meeting with Bangalore and Brussels, working on my screen and sharing the visuals with my clients while we discuss and edit in real time.

It would be impossible to list everything that I have helped Volvo with over the years, but here are a few typical examples...

The Dealer Operating Standard is the “bible” used to ensure a dealership is running to the standards and processes expected. I acted as an editor, copywriter and typographer, taking inputs from different authors and applying a consistency of style and language to bring the 128 page document together. 

The Dealer Operating Standard is the “bible” used to ensure a dealership is running to the standards and processes expected. I acted as an editor, copywriter and typographer, taking inputs from different authors and applying a consistency of style and language to bring the 128 page document together. 

Marble quarrying brochure Working with the photographer and within brand guidelines, my job is to coax the best out of the imagery provided and complement it with a good layout. Digital retouching is performed where necessary and the copy – usually from more than one source – smoothed and edited to flow better. 

Marble quarrying brochure Working with the photographer and within brand guidelines, my job is to coax the best out of the imagery provided and complement it with a good layout. Digital retouching is performed where necessary and the copy – usually from more than one source – smoothed and edited to flow better. 

Robin Howlett